About us

 

 

DÉMODÉ WAS DEVELOPED AND FOUNDED BY MIKE GONZALEZ, FOUNDER AND DESIGNER OF THE LABEL MIKE & CHRIS, AND MAYA YOGEV, FOUNDER AND DESIGNER OF THE LABEL GRAI. HAVING DESIGNED PIECES WORN BY THE LIKES OF RIHANNA, KATE MOSS, COURTNEY LOVE, CIARA, ANGELINA JOLIE AND MILEY CYRUS TO NAME A FEW, THE DUO HAS ALWAYS BEEN INSPIRED BY INDIVIDUALITY.

DÉMODÉ WAS CREATED TO ALLOW FOR PEOPLE TO SEE CLOTHES IN A DIFFERENT WAY. DÉMODÉ  FRENCH FOR “OUT OF FASHION”  MEANS JUST THAT. IT IS NOT ABOUT BEING IN FASHION, BUT MORE ABOUT THE RESURGENCE OF PERSONAL STYLE AND SELF-EXPRESSION. “WE LIVE IN SUCH A FAST-PACED WORLD WHERE BEING ‘IN FASHION’ HAS MADE THE CONSUMER BUY MORE, AND FAST, RESULTING IN A LOT OF WASTE AND THE LOSS OF PERSONAL STYLE IN ORDER TO KEEP UP,” SAYS GONZALEZ. 

“OUR MISSION IS TO CURATE PIECES THAT HAVE LONGEVITY, USE, AND VERSATILITY WHICH ENABLE THE CUSTOMER TO EXPRESS THEIR OWN PERSONAL STYLE, RATHER THAN THE LABEL OR THE TREND SPEAKING FOR THEM,” SAYS YOGEV.

NEW STYLES UNDER THE LABEL DÉMODÉ MARCHÉ, ONE-OF-A-KIND REWORKED VINTAGE UNDER THE LABEL DÉMODÉ, AND DESIGNER VINTAGE  THIS TRIFECTA REPRESENTS WHAT DÉMODÉ IS ALL ABOUT. COMBINING NEW WITH OLD, THROWING IN A ONE-OF A KIND PIECE WITH A CLOSET STAPLE AND MIXING HIGH WITH LOW... IT’S ABOUT YOUR OWN PERSONAL RE-MIX.